Amtrak needed to rebuild ridership after the pandemic, with a focus on reconnecting multicultural audiences to travel. I led all copywriting efforts for Hispanic, B/AA, AAPI, and LGBTQ+ paid media campaigns. Additionally, as part of their content mix, we created Train to Table, a video series spotlighting minority-owned restaurants in Amtrak cities. As the lead copywriter and ACD on the project, I brought the series to life from concept to production—directing shoots, collaborating with influencers, and shaping every story until it went live. The result: authentic, story-driven content that celebrated culture, supported local businesses, and gave riders another reason to book their next trip.